Porsche just recently sent me a lavish presentation kit and a very expensive brochure about their new 911 Turbo. I sold it on eBay last week for $45!! I saw others that were selling it for twice that amount! (For REAL, I am NOT Kidding, I SOLD their promo package!) Anyway, a simple, well-written one-page sales letter offering me a test drive would have gotten me down to the showroom, located 27 miles away in..about..oh..17.3 minutes! (I’d get there faster, but there are a lot of RED lights and the 2004 Turbo I have is by all accounts, not as fast as the new 500 horsepower one.) Marketing Membership & Real Estate By Mail Over the last few months I have been on a quest to gather marketing materials from every high-end club and real estate development in the country, plus a number outsi Making Money Online de the country. This is partly because I am looking for a second home and partly because I just wanted to see how BAD most marketing really is when orchestrated by traditional ad agencies (like the Porsche campaign). I have samples of over-sized leather-bound brochures, hardcover books masquerading as brochures, multi-media packages with DVDs, videos and the kitchen sink enclosed. Plus, just about every imaginable variation of glossy stock and slick brochure. All cost tens of thousands to produce, additionally, some as much as $5 each to mail! About the only thing I don’t have in over 100 examples is a DECENT sales letter, NOT ONE!! Every one of them has poor or non-existent headlines, no story, NO testimonials, no calls to action and there are about three good offers out of one hundred.