MarketingMany people believe that marketing is a set of ways of selling your product or service. However, this is a very limited view of marketing. Marketing involves creating customer value by delivering customer satisfaction. Every effort and activity that is carried out to create the customer value starting from creating awareness of your product to the distribution of this product to the customer involves marketing. Marketing is a phenomena that has spread everywhere around us. People, places, organizations and even governments market themselves. Niche MarketingNiche is defined as a suitable place for somebody. Niche marketing involves the marketing of your product, services or ideas to a particular segment in the market. Niche marketers do not waste their time and money trying to sell their market offerings to every customer in the market. They are happy in serving their small se Recovering from Infidelity gment of loyal customers profitably. An example would be Lexus. Lexus makes a limited number of vehicles each year. It earns profit by selling these cars at very expensive prices to a very small segment of the market. Niche marketing enables a company to focus its resources on a small market segment which becomes more efficient and effective than catering for the entire market. Another advantage of niche marketing is that it has lesser competition. You have your own niche market and no one bothers to interfere in your specialized business. It is important for niche marketers to have a unique market offering that will satisfy customer need. You might even have to tailor your products or services according to customer wants. Before launching their entrepreneurial ideas in the market, niche markets should carry out test markets and see what effects the product or the service is yielding.